Kritzer's axioms

"This guy would be perfect for doing our website! He likes fishing, hunting, and he plays golf! What more can you ask for from a web designer?!"

Kritzer's Axioms

I

People hire the people they like best.

II

It takes only one veto to lose.

III

People hire based on what's in it for them... personally.

IV

Most work is won or lost before the RFP.

V

Best pricing strategy - not lowest cost - wins.

VI

Most great technical proposals look just like the others to the prospects.

VII

Best buddies trump strangers.

VIII

It takes one champion and a team to win.

IX

If you are winning more than half of what you bid, you
are not bidding enough.


Are your managers and technical staff missing opportunity after opportunity:

To get in early on multi-million dollar opportunities?
To win follow-on work?
To expand scope?
Even to fill slots?

To successfully attack your markets, I will train your people on how the game is played, and how your company can play to win. And once you are in the thick of things, I will significantly increase your odds of winning.

david@davidkritzer.com 301.251.2915