Marketing Tactics

My seven commandments:

•       You will see problems as opportunities not barriers.

•       You will evaluate opportunities like business person who wants to
         make money, rather than a technical person who wants
         to solve problems.  

•       You will first determine if there are people with money
        to spend on solving that problem – who want to solve that problem.

•       You will not pursue opportunities where there is not enough money.

•       Before you join the fray, you will research what competitors are doing
        to solve the problem and sell their solutions.

•       You will determine if you have the people, contacts, and reputation to
        sell a solution and make a profit.

•       Then, and only then, you will start investing in the pursuit.

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